Sligo Times 13 January 1912
Cheap Sale and Remnants Days at H. Lyons & Co. Ltd.
The cheap sale is on at H. Lyons & Co.,
And remnants are selling quick as they can go.
For of remnants and oddments they’ve got quite a store—
If you haven’t enough, just ask for some more.
They have everything else in the drapery line—
Just give them a call and they’ll soon make you shine.
I know they can do so, I saw as I passed
Through the crowds at the counters on Saturday last.
There I paused, till I cried “Ship Ahoy!” to the mate
Of the “Argosy,” laden with bargains so great;
Then the mate’s voice rang out through prosperity's gale,
Oh! yes, we are having an excellent sale (sail).
—At Messrs Lyons and Co.
Now and then rhymes were used in advertising though there are few examples in Sligo newspapers of 1912. This rhyme was included in both the Sligo Times and in the editorial section of the Sligo Independent. However in the Independent no author is given and the penultimate line has the incorrect prosperities. Well spotted Mr Smyllie!!
I'm not sure what the significance of the "Argosy" is, a brandname perhaps or the name of a ship, a frequent caller to Sligo port? It does seem a pity that the author deemed it necessary to call attention to the pun on sale/sail.
Both papers, as well as the Sligo Champion, carried identical large pictorial advertisements for Lyons' Sale at this time. See example below right from the Sligo Champion front page 13 January 1912 with its graphic pun on sail/sale.